Brand & Content Manager (B2C)

The position:

Trafficpoint has a comparison site platform that tackles the challenge that consumers face today of too many choices and too much information to digest. We provide consumers what they are seeking at that moment and empower them to make informed purchasing decisions.

We’re looking for an experienced Brand & Content Manager, with experience in the B2C sector, to join our growing content team. This position requires someone who is hard-working, motivated, and eager to take the lead on new projects.

The successful candidate will be required to:

  • Research, plan commission, create & edit content across all categories and channels
  • Perform regular market research
  • Lead the brand strategy execution and ensure that marketing efforts and business opportunities explored are aligned with the brand strategy
  • Define and supply guidelines for the brands marketing efforts
  • Developing brand strategies for key company assets in the US market
  • Developing social media strategy in line with the brand strategy and brand language
  • Manage branding efforts, build branding and communication strategies, as well social media
  • Providing high-quality insights and recommendations for C-level decision-makers
  • Stay up-to-date with regards to digital content trends and ensuring that creative content is created in line with these trends
  • Contribute to the monthly editorial calendar and newsletters
  • Produce creative and compelling content, and ensure that all the content that is produced is consistent in terms of brand style, quality, and tone of voice, and optimized for search and user experience for all channels
  • Manage and work with in-house content managers as well as remote freelance writers
  • Act as the “expert” or go-to person for knowledge on different verticals

Experience, attributes & skills you bring:

  • Native English speaker (is essential)
  • Content experience gained within the B2C (is essential)
  • 5+ years of content management, branding, copywriting, and editing experience
  • Strong understanding of SEO and digital content
  • Strong project management and time management skills
  • Ability to work independently, as well as in a team, and meet deadlines
  • Ability to manage and work with content managers
  • Goal and results-driven
  • Familiar with creating content for social media campaigns
  • Advantage – knowledge in the comparison website industry

 

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