Trafficpoint has a comparison site platform that tackles the challenge that consumers face today of too many choices and too much information to digest. We provide consumers what they are seeking at that moment and empower them to make informed purchasing decisions.
We’re looking for an experienced brand & content manager, with experience in the financial industry, to join our growing content team. This position requires someone who is hard-working, motivated, and eager to take the lead on new projects.
The successful candidate will be required to:
Research, plan commission, create & edit content across all categories and channels
Perform regular market research
Lead the brand strategy execution and ensure that marketing efforts and business opportunities explored are aligned with the brand strategy
Define and supply guidelines for the brands marketing efforts
Developing brand strategies for key company assets in the US market
Developing social media strategy in line with the brand strategy and brand language
Manage branding efforts, build branding and communication strategies, as well social media
Providing high-quality insights and recommendations for C-level decision-makers
Stay up-to-date with regards to digital content trends and ensuring that creative content is created in line with these trends
Contribute to the monthly editorial calendar and newsletters
Produce creative and compelling content, and ensure that all the content that is produced is consistent in terms of brand style, quality, and tone of voice, and optimized for search and user experience for all channels
Manage and work with in-house content managers as well as remote freelance writers
Act as the “expert” or go-to person for knowledge on different verticals
Experience, attributes & skills you bring:
Native English speaker (is essential)
Content experience gained within the Financial Services sector (is essential)
5+ years of content management, branding, copywriting, and editing experience
Strong understanding of SEO and digital content
Strong project management and time management skills
Ability to work independently, as well as in a team, and meet deadlines
Ability to manage and work with content managers
Goal and results-driven
Familiar with creating content for social media campaigns
Advantage – knowledge in the comparison website industry
